Budgeting Archives - Dear Marketing Guru

“I know it’s beautiful but I still get so much anxiety at the start of my campaign!”

Dear AnxiousArtsy, I understand why you’re feeling anxious; the pressure to create something special must be intense. But I think you have a huge role in creating your own anxiety. It sounds like you’re giving away way too much control. Let me guess: your briefing to the agency is about as useful as a cotton...Read More

Briefing, Budgeting, Strategy

“Is the marketing funnel total bullsh*t?”

Dear LostInBetweenAwarenessAndConversion, Sounds like you’ve got yourself an ego-inflated, tyrannical boss! If I were in your shoes, I’d be itching to change jobs. But that’s not what this column is for – I’m sure there is a career advice blog with more tips on how to spot toxic work environments before accepting a job offer....Read More

Budgeting

“🤖I think AI is about to take my job…”

Dear SoVeryHuman, Well, I’m not shy about admitting that I don’t have a clue about this area. You’re asking me about an opponent I’ve never had to take on. It wouldn’t be proper for me to give you advice from the privileged confines of my yacht without freely confessing that I haven’t done much battle...Read More

Budgeting

“💰I distribute my budgets on auto-pilot…”

Dear SpendingMoneySemiMindlessly, For a brief second there, I completely forgot to breathe while reading your message. You are so close to unlocking your full potential, my marketing friend! And you are totally 100% correct to scrutinize the method you’ve been using for allocating funds. Hey, props to you for going to your agency for help!...Read More

Budgeting